I am Aggelos Mouzakitis

I guide B2B SaaS teams on their Product-led transformation, their first Pricing restructuring and the Research needed for all that.

As featured in:


Becoming Product-led, restructuring your Pricing and Research are 3 interconnected challenges you will have to deal with in the most efficient manner. My role is to guide your team in taming these 3 beasts in one shot, ultimately saving you precious time and money. In 2022, I decided not to do the work for you but guide you in doing it yourself. 

Why bring me though?


  • Because I know precisely what you need to do. My resume speaks for itself.
  • Because CEOs and higher management Leaders are people too and cannot have every answer.
  • Because my guidance has a money-back guarantee, no questions asked which makes it 100% riskless for you compared to other blood-thirsty experts and gurus. No company has made use of this term yet and if anyone does, good for both of us.
  • Because guidance will upscale your team tremendously.
There are only two sources of competitive advantage: The ability to learn more about our customers faster than the competition, and the ability to turn that learning into action faster than the competition.

Leela Srinivasan
CMO at SurveyMonkey


Jobs-to-be-done customer research

I guide your team step-by-step to build and execute customer research projects that can fix fundamental problems of your SaaS.

Value-based Pricing

I guide your team step-by-step to perform your first value-based pricing restructure.

Who am I

My background is very diverse in purpose. I started off as a Marketer back in the times were social media were a new thing. At the age of 23 I took my first Director-level Marketing position and then kept serving companies as a Head of Marketing until the age of 28.

Then, I looked for a new challenge. Product always fascinated me so I pivoted myself to a Product manager where I worked for companies and delivered Product/Market fit consulting. I have worked and trained more than 500 companies all over the world, from the US and Europe to India and Australia.

A few years after, I fell in love with research and now perceive it as the only true growth hack there is out there. I took numerous courses, read a gazillion books, and reached a point where I am now considered one of the best Product researchers in the world, delivering courses about it.

I like to believe that whatever I have tried to do, I did it well. My latest adventure has to do with Psychology as I am a trainee, part-time Integrative Psychotherapist.

Forward Partners
Forward Partners

People I paid to say good things about me

Recent Podcast Interviews :

"How customer research can help you grow"

- The Growth Hub -

"How a strong product vision improves both your product and marketing efforts"

- Trust Shoring -

Not feeling ready to engage in a conversation?

I have interviewed some of the very best Product and Growth experts in the world. Learn and copy the practices they use in their SaaS companies.